| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 100 === This study focuses on the Printed Circuit Board (PCB) industry in Taiwan – an industry that is extremely competitive even if compete on global scale. I explore, under the current circumstances many fierce competitors have arisen across the channels, the future developments of the strategy and the directions for Taiwanese PCB industry. The development of the PCB industry in Taiwan is certainly getting mature, although Taiwanese PCB firms hold great capacity both in Taiwan and China. How to sustain their competitive advantages and strengthen the advantages which they already have to develop better strategies to create even greater advantages for the stockholders and the whole industry when they are encountering with constant technology innovation and the emerging China market is a topic worthy of further discussion and research.
This study mainly focuses on the analysis of the PCB industry in Taiwan, from external environmental factors to internal analysis of the current conditions. From which I hope to discover and sort out the current difficulties and limits the targeted firms are now facing. And during the process I attempt to reveal and understand how these firms conduct critical decision-making process, strategies in order to survive and prosper, and also keep track of the subsequent performances. Furthermore this study also discusses how these firms develop feasible strategies and execute changes based on the opportunities and advantages they already have, and in the end set up examples for the whole PCB industry.
In this study, the approach of Case-Study is adopted. I personally visited these three targeted firms (Tripod Technology Corporation, Gold Circuit Electronics, and Kinsus Technology Corporation) respectively, and gained valuable data. Potential proposals for the strategies are discussed and formed through the data gained from the firms and all the other references such as newspaper, annual reports, prospectus, data of the union databank, and the industry research from Industrial Technology Research Institute. Because of the combination of the external data and internal visit, this study is able to sufficiently depict feasible strategies, proposals of reforms and give relevant advice. Last, this study concludes directions for Taiwanese PCB industry from the findings and results – to focus on the firms itself instead of the products so the industry leaders can found their visions on “Born to Last” entrepreneurship ground.
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