Case study: Dangdang

• Main Authors: Kuo, Pin Hsu, 郭品緒
• Other Authors: 周行一
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/62860803777626873804

碩士 === 國立政治大學 === 財務管理研究所 === 100 === This article discusses Dangdang, the Chinese Amazon.com to demonstrate the characters of Chinese internet industry. I found out that Chinese internet industry is prospering due to the overall economy growth and improved internet penetration. Albeit Dangdang has a very similar business model with Amazon, the complicated Chinese market leads Dangdang to beat Joyo/Amazon.cn in online book sales in China. In the general merchandise Dangdang wants to aim for is a huge challenge and may lead the future instability to Dangdang. The stock price correction of Dangdang and other Chinese internet companies give investors some warnings that the sustainable and profitable business model should be more important than anything. It should be very careful to invest in Chinese internet stock even the growth rate is appealing.