Antecedents of consumer green purchase behavior: A Dual-Route view
博士 === 國立政治大學 === 企業管理研究所 === 100 === Most studies of consumer environmental protection behavior apply the theory of reasoned action to predict consumer green purchase behavior. However, the assumed relationship between green purchase attitude and green purchase behavior has not received consistent...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/2w5u2h |
Search Result 1