Effects of Haptic Product Information on Product Evaluation
碩士 === 明新科技大學 === 企業管理研究所 === 100 === Touch is the primary way to evaluate haptic products. Consumers usually regard haptic properties (such as texture, weight, temperature and hardness) as the most important elements in product evaluation. Since touching is unavailable in online shopping, how t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73751379194776641227 |