Effects of Haptic Product Information on Product Evaluation

• Main Authors: Shih-Yen Lin, 林詩諺
• Other Authors: Hung-Ming Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/73751379194776641227

碩士 === 明新科技大學 === 企業管理研究所 === 100 === Touch is the primary way to evaluate haptic products. Consumers usually regard haptic properties (such as texture, weight, temperature and hardness) as the most important elements in product evaluation. Since touching is unavailable in online shopping, how to compensate the haptic information which must be gained by touching that is significant issue. Nowadays, verbal and visual embellishments seem to be principal persuasions for consumers to evaluate products merchandised in online shops based on previous studies.This study pays attention on haptic information to products evaluation. This study adopted experimental methodology to investigate the impact of the haptic information of haptic products on products evaluation. 157 participants were recruited in this experiment, including 78 males and 79 females. Most of them were students from Minghsin University of Science and Technology and National Chiao Tung University. The results of this study indicated that the haptic information of haptic products has a significant influence on products evaluation. When the verbal information of the products represents a great amount of haptic information, consumers make more positive evaluations than the products without this mechanism.