Developing the Brand Name of Vietcombank -A Case Study in Vietcombank Tan Dinh Branch, Vietnam

碩士 === 美和科技大學 === 經營管理研究所 === 100 === For the past 10 years, the Vietnamese economy has grown strongly and has integrated into the world economy. Today, the domestic market has a variety of products and services. Consumers will often rely on brands to choose the right products or services they prefe...

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Bibliographic Details
Main Authors: Nguyen Thanh Quang, 阮青光
Other Authors: Ching-Wen Mo
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/35779516327753277767