Factors Affecting the Supply Chain Management for Vietnamese Agricultural Products Export to Middle East Market-A Case Study in HAPRO (Hanoi Trade Corp.)

• Main Authors: Nguyen The Anh, 阮世英
• Other Authors: Wei-Shuo Lo
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/82928234093799919740

碩士 === 美和科技大學 === 經營管理研究所 === 100 === The most current requirement of many Vietnamese agricultural products exporting companies is how to increase the agricultural products sale to overseas countries; especially to Middle East which is an area consuming a big quantity of agricultural products annually and the quality required is at the average. There are several studies with regards to this matter but conversely there are a few ones related to determinants that drive the Vietnamese agricultural products export to this market up and more competitively and effectively. These originated the motivation to make this research. This study investigates about planning strategy, marketing management, Middle East countries’ overview and demand, Vietnamese Agricultural products characteristics in the local and Supply Chain Management (SCM) to the exporting situation. Then find out the strengths and problems of each by using case study in HAPRO ( Hanoi Trade corporation), one of the biggest agricultural products exporting company in Vietnam and bring out solutions to enhance the agricultural products export.