| Summary: | 碩士 === 明道大學 === 產業創新與經營學系碩士班 === 100 === As countries around the world increasingly attach importance to international sports, The International sports which host country and city can hold will Accompany by huge economic benefits and people will interest in support high-profile international tournament. Moreover, large-scale Accompany multi-effects by huge economic, social, cultural and physical environment. Japan, South Korea and China has been actively fighting for the host about the international sporting, such as the Beijing Olympics, the World Cup. However, when every countries competing organized international sports, Taiwan has attention to know hold for international sports could bring the national tourism culture and foreign tourist source, furthermore, marketing and packaging and facility environment, but also to strengthen the content and level of the competition. In addition to, Not only allow Taiwan to become famous areas which bring international tourists, on the other hand, can also increase investment in Taiwan's sports and leisure of the industry. In this paper, as the 2011 Asian Baseball contest as an example, investigative consumers of quality for Asian baseball, Whether affect the aspiration of consumers participate. Take this research to understand how importance quality of the activities, also as a reference to the future related activities and wish can sustainable operation and development.
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