| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 100 === This research provides strategic suggestions on Smartphone panels，which have the highest growth momentum in small-to medium-size panels，for the Japan-based panel maker in this case study. This company, the biggest panel maker in Japan, is facing a fierce competition in the panel market. To utilizes different types of literatures, surveys, industry analytic models as well as interviews to conclude the company’s marketing advantages and potential strategic plans.
The company’s advantages are solid R&D ability and patent products. It focuses on technology reconstruction, using its R&D results and unique technology, to provide niche products or services to satisfy each customer’s individual demand，and hence gain more customers’ trust. The company’s market share is based on customers’ loyalty. Aims to create products that customers think are attractive. Reshuffle company structure, Recreate fixed cost, Correspondence with globalization competition attitude, Enhance the implementation of execution. Speed up process of commercialization and consolidate relationships with other companies to reduce cost and enhance productivity.
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