Using the Decision Tree Analysis Method to Explore Important Service Quality toward Segmentation of Customers in the Restaurant Industry
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 100 === This study contributes to adopt the Decision Tree Analysis method to understand the comprehensive information of customers’ demographics (gender, age, education level, occupation, monthly personal income and filing status) influencing the intention to repeat pat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90641953755864716987 |