| Summary: | 碩士 === 銘傳大學 === 經濟學系碩士班 === 100 === Into the E generation, when people are so dependent on computers and the network case, mainly depends traditional face to face service ''direct selling, still able to maintain stable development seems unaffected, the industry is based on what kind of mode of operation, stands in the current environment, the problem is really worth exploring.
This research mainly focuses on the key of how Taiwan''s direct selling industry can stable development in the E-generation. By using the literature analysis, analysis the changes in proportion of turnover, number of enterprises, and sales of products. Then through SWOT analysis direct selling, general corporate and virtual businesses. Finally estimate what is the key of the overall operation of the domestic direct selling industry and the conclusion of the research, can be serve as a reference for all business operations.
This research found that Taiwan''s direct selling industry currently are no obvious positive results obtained, but most of them hold a positive view at E-business of themselves, shows direct selling industry is in a run-in period, and the mode of operation is gradually tend to a virtual operating, research also found direct selling industry considerable emphasis on education and training, shows the key to stable development of the direct marketing industry, most likely is the education and training.
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