Effects of Female Body on Advertising Attitude and Purchase Intention-A study of Online Game Advertisement
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === As online game advertising is growing year by year in Taiwan, National Communications Commission (NCC) has started to question some of those which are suspected of objectifying women and showing the female body with excessive focus on sexual attraction. This adv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/23416408302330739560 |