A Comparative Study on Smart Phone User Behavior and Purchase Intention: Moderated by Product Knowledge
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === There is an increasing need of smart phone users in the world. However, tens of thousands smart phone types and specs. This paper presents a study on comparing the relationships between purchase intention of smart phone and user behaviors. Most previous litera...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96160917206645296432 |