A Study of Crisis Management Strategy Selection for Political Figure :A Fuzzy Theory Approach

• Main Authors: Yuan-Lung Hu, 胡原龍
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/6njtt2

碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 100 === Political figure are highly advanced information and in the context of globalization, due to complex and volatile public affairs at any time, without being subjected to threatening, urgency, uncertainty and crisis, caused by damage to its image and reputation, thereby affecting the public''s trust. Therefore political figures to continue their political life, there should be a certain strategy when faced with crisis selection model and risk management team, in order to complete taking into account various crisis situations and cumbersome-oriented services. Due to the nature of group decision making, will involve all members of the team experience and subjective value differs from that contain essentially vague concept. This article as a political figure when faced with a crisis, how to apply fuzzy theory, selecting the most suitable crisis management strategy. Originally made in natural science exhibition concept of fuzzy sets, fuzzy logic, except for applications in industry, can be applied to social sciences to enable integration between natural sciences and social sciences, and even applied to the crisis strategy selection, especially in the highly political figure of news images when the crisis occurred, enabling it to as a specific crisis management strategy. Research process in the through literature text analysis of, find political figures processing crisis may consider of the effects factors, to legislation members and the legislation homes League staff for questionnaire investigation object, assessment the effects factors of great value, and minimal value, and geometry average, turn set door Ridge value, after importance analysis Hou, excluding below door Ridge value of pointer, filter out important of pointer, to political figures itself for empirical analysis, period can through fuzzy theory of algorithm is, concluded that political figures crisis processing best selection policy.