Banking staff recommended funds research-Explore the brand image, the past performance of the Fund, the market impact of epidemic and promotion activities on willingness to recommend

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 100 === As the economy boomed nationals living, ideas on a wide range of financial prudence is attention, while the investment, domestic investors are also concepts have increasingly tended to spread risk, the Fund''s investment has become an import...

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Bibliographic Details
Main Authors: Chi-Yuan Hung, 洪啟元
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/81700874636693284783