| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 100 === The development of the lighting industry has been more intense accompany with LED’s evolution, in order to make efficient integration of company operational direction, strategic marketing considerations and executive convenience seems more crucial. Appropriate strategic marketing should target to listen to the voice of the customers as well as meet their needs and aspirations. With new competitors joining in and improvement of process technologies, the pressure of competition is also increasing..
We now have all kinds of LED applications commodities on the market, the various manufacturers has strengthened in customer service, cost, delivery, quality, it also strengthened the competitiveness of LED industry of Taiwan at the same time. Among all these factors, this study hoping to find: 1. LED industry''s critical success factors. 2. The relative importance of the order of the LED industry strategic marketing. This study has referred to the 4C factors to explore the relative importance of relations of the critical success factors. The questionnaire collected according to expert interviews, then utilized the Analytic Hierarchy Process (AHP) to do the assessment.
The questionnaire comes out the result that most important to the LED industry is “to lower the production costs”, however, this factor has been a long time focus of LED industry and already have a significant result, so the 2nd phase should focus on “the effectiveness of the buyer” then “the cost of information gathering”. This study hope to provide the reference for LED industry when set up company strategy.
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