Channel Decision of a Brand in Early Phase of Market Entry
碩士 === 銘傳大學 === 國際企業學系碩士班 === 100 === The challenging of original brand manufacture (OBM) entries in early phase of market has been facing weaker brand awareness to their target customer. However, this study argues that firms adopt different channel structure as channel type, channel power and distr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16628173784463901685 |