The Impacts of Consumer Variety-Seeking, Interaction of Demand and Technology Acceptance Model on Self-Service Technology in Baby boomers

• Main Authors: Shih-Hua Chang, 張世樺
• Other Authors: Hsiu-Li Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/87200228728261711210

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 100 === The needs of the baby boom generation has been the mainstream of the market can not be ignored. With the change of their age, produce from many different demand . Because of its diverse needs, and a large market niche.. Therefore, enterprises, able to master the demand features of the baby boomers is very important. In view of the above, the main purposes of this study are baby boomers, their technology acceptance model, the interaction of demand and the tendency to seek diversification, and how their self-concept will be reflected in the attitude and the willingness of the self-service technology. When this generation to face the self-service technology, seeking to diversify tendency interaction of demand and the technology acceptance model will form their attitude? Self-concept will be how to affect the use of willingness to use of new technology tools? In addition to expect the resulting research, the business community can provide in the future, more appropriate, more attractive to baby boomers self-service technology products, on the other hand look forward to providing baby boomers, some can be integrated into the new technology things ways. By using LISREL technique, the main conclusions and managerial implications are (1) Technology Acceptance Model will have a significant positive effect on the attitude of the self-service technology. (2) interaction increase in demand will have a significant negative impact for the use of self-service technology attitude. (3) to seek diversification tendency of increase in a significant and positive effect on the attitude of self-service technology. (4) self-concept of the elderly population will have significant positive impact on the use of self-service technology wishes. (5) self-service attitude toward technology use self-service technology will significantly positive impact.