Examining users’ we stickiness intention in social network site: integrating of social identity, social presence, and use and gratifications theory.

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 100 === To sustain and develop interpersonal relationships, the users of social networking sites can share the common preferences and the topic among themselves, you can also allows users engaged in social activities and sharing experiences between each other. The im...

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Bibliographic Details
Main Authors: Shu-Fang Chen, 陳淑芳
Other Authors: Chia-Hui Yen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/29728814499076411242