Conjoint Analysis in the Best Product Design Green Hotel
碩士 === 銘傳大學 === 國際企業學系碩士班 === 100 === The conjoint analysis method was proposed in 1964, until to 1971 by Green & Rao, conjoint analysis method was used in the marketing field. For twenty years, conjoint analysis has been used to explore the expectations and preferences of consumers for new prod...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/11985344340115685713 |