| Summary: | 碩士 === 銘傳大學 === 商品設計學系碩士在職專班 === 100 === This purpose of this study is to explore the competitiveness of design service industry in Taiwan. Takeing the frame of Britain Design Atlas for the paragon is to check the competitiveness of Taiwan’s design company. The Taiwan’s culture and creative industry from 2005 to 2008 has grown up continually, and the population of the design industry has constantly risen. The threshold which design companies set, however, is not high, the culture and creative industry survives not so easily. Identifying indicators of business model to increase the competitiveness of the design company is the main motivation of this study. This study interviewed ten CEO directors who hold upward in Taiwan’s design service industry and analyzed how they succeeded in the competitiveness of design management model. Those results of this study can be useful references for Taiwan’s design management director in the future. This study used case studies, semi-structured interviews, analyzing data to integrate to propose the suggestions and the development of the design management model for Taiwan’s young designers. The study contains 1. Design execution aspect: design project, design process, design resources;2. Human management aspect: design culture, designers.
The study applies data analysis to analyze domestic visual communication design service and fashion design companies and design service category. In conclusion, the study proposes some conclusions. 1. design execution aspect: (1) The operating plan must shape the strengths and peer differentiation of the enterprise; (2) exactness of design management is increasingly important; (3) Designers need to calculate the profit average value for design, or to hire a professional accountant to make up for the lack of designers financial management. 2. Human management aspect: (1) designers need to have multiple design professional ability, and link to other areas; (2) designers need to be responsible for the design ethics.3. With successful competitiveness: the enterprise prefers T-type person who has international language, the market view. 4. The study compares design industry cultures between Britain and Taiwan. Finally, the implications for future study are also discussed.
|
|---|
