| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 100 === In response to the trend of financial liberalization and internationalization, China since 1987, foreign insurance companies to open Taiwan to open in 1992, foreign insurance companies into a more comprehensive, so that property and casualty insurance industry gradually approaches a perfectly competitive market, as of 2011 July, only a total of 23 domestic insurance companies, the domestic insurance 17 insurance companies, foreign property and casualty insurance industry, a total of six. According to the Foundation Insurance Institute statistics show that the overall property and casualty insurance industry written premiums in 1998 revenue of approximately1,018 million, compared with 1,077 one hundred million yuan the previous year''s 5.46% decline, which is income from property and casualty insurance industry for four consecutive years in 2006 to a recession. In the overall environment of great change, the insurance companies face competition for survival has begun to engage in corporate transformation, in addition to the impact of liberalization in response rates, the cost of the premise in the development of their own priorities prudent business and timely expand their market share, with a view to changing this situation, the business can be sustainable. The property and casualty insurance salesman in order to enhance competitiveness, must also strengthen their professional sales skills, keep abreast of product and industry information, as well as the challenge and learning personality traits in order to stabilize and expand their business development. Leading the field of education, goal-oriented has been seen as a personality trait, goal-oriented research has proven to predict performance. Higher degree of learning-oriented, the more sales on behalf of the challenge, job performance is relatively good; performance-oriented higher level of sales, representing more able to fight within its power to better job performance. Therefore, each individual goal-oriented nature of sales, should be closely related to their job performance.
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