An Investigation of Customer Satisfaction with Banking Wealth Management

• Main Authors: Yea- Huey Yang, 楊雅惠
• Other Authors: Hsin-Hue Chang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/70838679136654685898

碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 100 === The 2008 financial crisis resulted in enormous investment losses For a lot of bank clients. Bank’s wealth management business is facing a serious diminish of customet’s confidence. Rebuilding customer’s confidence and enhancing customer’s satisfaction and loyalty are the most important issues for the bank’s wealth management activities. This study is to investigate the relationship among corporate image, Perceived value, personal banker’s services, customer satisfaction ,and customer loyalty. This purpose of this study is to find out customer’s needs in wealth management and create a triple-win outcome for customers, financial consultants, and banks. A set of sample includes 450 observations collected from a questionnaire survey. This study utilizes an exploratory factor analysis to explore factors affecting customer satisfaction. Results show that corporate image, perceived value, and personal banker’s services influence customer satisfaction with bank wealth management.