The Impact of Service Encounters, Experiential Value and Brand Experience in Brand Loyalty - Shihlin Night Market
碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === This study aims to improve economy and culture of night market by connecting the situation and brand loyalty through brand experience. Service encounters, experiential value, brand experience and brand loyalty was adopted as four dimensions. The questionnaires w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42674264035094674720 |