Empirical Evidences of Social Network Advertising Impacting on SMEs in Philippines

碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === This study examined the evidences that social media marketing, through social network advertisements (SNA) are measured as a marketing activity for small and medium scale enterprises (SME) in Philippines. It has been documented that SME''s mark...

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Bibliographic Details
Main Authors: Martin Jose, 馬丁
Other Authors: Huei-Sheng Tu
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/88628336605822641788