The Impact on Consumer Behavior: Risk and Benefits of Celebrity Endorsement. Fault and Success.
碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === Today, the use of celebrity endorsement has increased drastically. Firms are investing on celebrities to promote their products. It has become an integral part of almost every brand’s promotional campaign and a big marketing trend. TV channels are flooded with a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47451887073211749053 |