Building an Industry-Wide Technical Competencies Scale for Retail Chain Store Manager

• Main Authors: Rou-Han Lai, 賴柔含
• Other Authors: Tung-Shiuan Wan
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/24913315403565373380

碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === To increase the competitive advantage, the retails take a path of chain operation. In order to achieve this object, the retail chain store manager’s work content gains popularity and extends. For the types of operation, the head office pays more attention to specialty retailers.Spencer & Spencer (1993) argue that company use competency model can strengthen their competitiveness. In recent years, many studies develop competency model by case study, but lack of generalization competency model. Competency means the job’s knowledge, skill and ability, and they are appearing by behavior. If lack of specific index to measure train and career management, the competency’s effectiveness will be reduce U.S. Department of Labor Employment and Training the Administration develop the competency model of specific kinds of business. The competency model’s content integrity and have reliability and validity.This study, according to the competency model to build the competency scale. The competency includes nine competencies. Industry wide technical competency is including general knowledge and skill of retail, and it’s similar to the store manager’s work content of this study’s compilation. Industry wide technical competency is including five sub- competency, they are sales, customer service, merchandising/ retailing, operations and human resources. This study uses the literature review and expert opinion investigation to build the description of behavior, and use behaviorally anchored rating scale to develop the competencies scale. The competencies scale has reliability and validity. Outstanding store manager should obtain by selection and training, this competency scale can not only use in selection and training, but also build the assessment system and specific index.