A Study on Molding Co-creation Value for Crowdsourcing

• Main Authors: YUNG-TSUNG TAN, 譚永宗
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/41217291414138440101

碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === With the increasing development of a worldwide network, the consumers are more likely to create internet virtual communities and thereby share an inseparable relationship of the community. Consumers are no longer easy games compelled by accepting the products and service. They are more active to join the Co-creation, and re-define the meaning of company as time passes. This research paper is mainly focused on a survey of Crowdsourcing, Co-creation, and some related documents to further a conceptual framework and a survey based on the Service-dominant Logic. 597 sets of valid questionnaires were returned to make this paper. All data obtained are taken into account in the multiple regression analysis on the effect of customer socialization and technology readiness index. Conclusions of the survey indicate as follows: 1. The higher degree of customer Socialization and Technology Readiness Idex the online users have, the more significant influences will be proved true to Creative Consumption. 2. Crowds value is supposed to be a mediator between the cause of Co-creation and Creative Consumption. In view of the conclusion reached, I propose the conclusion and suggestion in regard to theory and practice.