Studying Owner’s Leisure Participation with their Pets- Incorporating Pet Attachment into the Leisure Constraints Negotiation Model

• Main Authors: Annie Hui-Ling, 陳慧玲
• Other Authors: Kuang-Peng Hung
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/17918501602764151090

博士 === 銘傳大學 === 企業管理學系博士班 === 100 === Recently, individuals have placed higher values on leisure activities and owners are more attached to their pets. For this reason, whether or not to take pets when undertaking leisure activities (e.g., domestic tourism and recreation) has become an issue that concerns some leisure operators and pet owners. To contribute to current research, this study investigates the negative and positive influences that might affect owner’s decision to take pets when undertaking leisure activities. Examination of this study’s proposed model through structural equation modelling (SEM), finding on the one hand shows pet-associated constraints will cause owners not to take pets when undertaking leisure activities. On the other hand, motivated owners who are attached with pets and have the required negotiation strategy can overcome these challenges. Moreover, owner’s with high negotiation efficacy will have higher motivation and better negotiation strategy. The findings of this study contribute to the existing literature on leisure participation and anthrozoology. In addition, it also has wider managerial implications for tourism and recreation industries.