The study of cause-related marketing relation to consumer purchase motivation、product spokesman、promotion way and purchase intension
碩士 === 康寧大學 === 國際企業管理研究所 === 100 === This study used four constructs including consumer purchase motivation, product spokesperson, promote way and purchase intention to explore the influencing factors of the non-profit organizations which implement of cause-related marketing. To explore the major p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90881708387343639553 |