A Study of Affecting Factor of Consumers’ Buying Luxury Goods

碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 100 === In recent years, pursuing the fashion brand is a trending domestic and foreign. The faster growth of market economies, the more consumers are willing to spend lots of money on the international famous brands. According to the global luxury goods market rep...

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Bibliographic Details
Main Authors: Hong-Yu Huang, 黃虹育
Other Authors: Dr. Chao-Hung Wang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/77914567847797270898