The Research of Creation Process and Practice from Music Video Directors

• Main Authors: Jui-Yang Hung, 洪瑞陽
• Other Authors: Shyh-Bao Chiang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/32262616914185776815

碩士 === 嶺東科技大學 === 數位媒體設計研究所 === 100 === Music Video (MV) is a kind of film mode used to publicize songs and increase singers’ popularity. In recent years, the diversity of visual media makes the compound media materials be valued considerably in the special technology expression, as well as influences the development and application of digital media design. At present, MV utilizes intense visual effects and auditory contents in the picture effects to attract audience, in which the expression of visual image design is the most crucial part in the MV creation. Therefore, the researchers are expected to explore the required conditions and constitutive requirements in the diversified MV contents when the director creates an excellent MV. The study is conducted three aspects as the main-body,which are researcher, expert and application and practice,respectively. In terms of researcher aspect, the study explores the technological constructive elements of works created by MV directors winning Best MV Director in the Golden Melody Awards. In terms of expert aspect, the interview method is used to understand the venation in the creation process of directors. At last, the research results from researcher aspect and expert aspect are used as the major reference of practical creation in the practice aspect and the research results are checked by works evaluation. The study concludes the following results from the above three aspects: 1. Compound MV is the tendency of modern production; 2. The usage of storyboard quantities are related to the songs styles in MV cutting; 3. Picture composition of lens is mainly based on directors’ personal habits and preference with purpose; 4. The techniques of lens take the MV scenario layout as the major consideration; 5. Close-up shot is the widely used size in the MV; 6. Visual materials are used to discuss with clients in the strategy planning process; 7. Song information, singer image and client limitation are used as the considerations in the setting of MV composition; 8. Shooting conditions are unexpected elements in the practical creation. It can be learned from the above research results that thought MV is commercial film creation, directors have considerable space to create the MV to attract audience and achieve the publicity purpose.