A Research on the strategic planningforTheDigitalhumanitieskitchen－Wecan International design company Case study

• Main Authors: Mou Tsung-I, 牟宗義
• Other Authors: Hu Chung-Chuan
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/hsn5qj

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 100 === Living in the digital era, digital 3C products influences our daily life. The added value of 3C products also affects the new generation product design in so many ways. Traditional kitchen designer have to think about how to use the digital 3Cproducts in the future kitchen design. With growing of the national GDP and the economic, more and more people are thinking about the arts and humanities concepts using in the kitchen design. In this way, the new generation kitchen design must satisfied all the requirements and asking by using cultural and artistic knowledge. The thesis is using the case study on Wecan International Design Co., Ltd. At first, the author by using open-depth interviews to establish the structure. On the next step, the thesis is access to the strategic dimension of the strategic planning, and then the strategic dimensions and the SWOT analysis point of the framework, conclusion andsuggestions. Keywords: digital humanities kitchen; strategic planning;grounded theory;SWOT analysis