Exploring The Performance Of Sales Use Customer Relationship Management System

碩士 === 嶺東科技大學 === 資訊管理與應用研究所 === 100 === Customer Relationship Management (CRM) is an effective information system which can hold existed customer and find potential customer. But it is difficult for manager to implement and maintain CRM system efficiently. It is an important issue to enhance the pe...

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Bibliographic Details
Main Authors: Yi-Ling Chen, 陳怡伶
Other Authors: Shann-Bin Chang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/12694168912944447944