Introducing cultural and creative product design to consumers’ lifestyle – A case study on LOHAS

• Main Authors: Tseng,Fanlung, 曾帆龍
• Other Authors: 陳俊瑋
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/37303170095147419200

碩士 === 嶺東科技大學 === 科技商品設計研究所 === 100 === LOHAS has recently become a trend influencing the life trend of the society. The presented product design is the focus of the people in LOHAS as well as a medium for LOHAS experiencing the life. Having “the lifestyles of LOHAS in Taiwan” as a new design element, it is introduced to cultural and creative product design. With literature review, the concept of LOHAS, lifestyles, and culture and creation are first proceeded analyses for the core value of LOHAS. Furthermore, with semi-structural in-depth interviews, experts and researchers tending to LOHAS are interviewed for the reference of questionnaire survey. The cognition and behaviors of LOHAS and the factors in the lifestyles are discussed. The concluded information is cross-compared to define the local styles of LOHAS and extract the representative cultural characteristics. This study aims to discuss and analyze the core characteristics of LOHAS. With design, the spirit of LOHAS is transformed into the design elements for LOHAS in Taiwan. Moreover, the characteristic styles are integrated into the products for cultural and creative products with Taiwanese LOHAS.