| Summary: | 碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The quality of salesperson is the most vital factor to boost the performance of a company. Their effort and engagement exert critical influence on market expansion and business success. Thus, to motivate salesperson to dedicate themselves into their work becomes the major issue of management. Yet, in order to motivate salesperson effectively, it is necessary to understand their needs and satisfaction to the current job. By identifying and emphasizing the key factors in salesperson’s satisfaction, the management model to sales force could be more comprehensive. Based on the above-mentioned statement, this study focused on the fuzzy evaluation model applied to job satisfaction of the salesperson. The objectives of this study are to create an evaluation model for job satisfaction of the Pharmaceutical salesperson. In this model, The comparisons are conducted between the centroid and signed distance via empirical study, the practicability of the model could be verified. Comparing to the general statistic method, the novel fuzzy evaluation model proposed in this study is to analyze the evaluation dimensions and factors of job satisfaction degree by fuzzy set conceptions. The process and outcome of this evaluation model could be more in line with the vagueness of the human beings.
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