A Study On Behavior Intention Of Purchasing Compact Car For Female Teachers Of Elementary School In Taichung City
碩士 === 高苑科技大學 === 經營管理研究所 === 100 === ABSTRACT This study built the behavior intention model for female teachers of elementary school in Taichung city to purchase a compact car on the basis of theory of planned behavior. The study verified and analyzed attitude, subjective norm, and perceived behavi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59495623852490883915 |