The Study on Behavior Intention of Adults to Participate in Community University

• Main Authors: Huang,kuo-Min, 黃國明
• Other Authors: 林錦郎博士
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/18692286684519384727

碩士 === 高苑科技大學 === 經營管理研究所 === 100 === Abstract The purposes of this study were to discuss the behavior intention and its related factors for adults to participate in community university. Appliey the theory of Planned Behavior (Ajzen,1985) the object of this study is to understand and predict the behavior intention for the adule to participate in the community university. This study also wanted to understand the theory of planned behavior use for explaning behavior intention of adults to participate in community university. To achieve the above purpose, this study used method of questionnaire. The literature reviews were first analyzed and discussed the Behavior Intention of adults to participate in community university, the theory of planned behavior and other related researches as the basis of this research. Base on related researches to establish research tools, the object of study were the public and organization group staff. Furthermore, conducted the questionnaire survey and designsd implementation procedures according to the theory of planned behavior. After testing pre-test questionnaire and formal questionnaire, this study uses AMOS17.0 statistic method to analze questionnaires and came to the following conclusions: In the structure of behavior intention of adults to participate in community university, “Attitude”, “Subjective Normative” and “Perceived Behavioral Control” have significantly influence on behavior intention。Besides, “Perceived Behavioral Control” has the most significant influence; “Attitude” has a minor influence and “Subjective Normative” has the minimal influence. The results show that the variable of “Perceived Behavioral Control” influences greatly was verified. However, for the external variable, “self-efficacy” directly affects “Perceived Behavioral Control”. Therefore, this research recommends when adults participating in community university, the top priority is “self-efficacy”. In the part of “self-efficacy”, the results reveal that take “Educational Level” into main account on adults to participate in community university.