A Comparative Study Of Apple And Nokia Smartphone Development And Innovation

• Main Authors: Li Wei Zheng, 鄭力維
• Other Authors: 曾燦燈
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/69596026611904397124

碩士 === 高苑科技大學 === 經營管理研究所 === 100 === The study was aimed to investigate the relationship between innovation and strategic applications in the market and the influences on enterprises. In the mobile industry, Nokia used to be the synonym of leadership and innovation. However, 2011 was a great challenge for Nokia. According to Business Weekly published in July, 2011, Nokia has changed from a leader and an innovator to a follower, or even a laggard in the mobile industry. On the other hand, Apple, a new entrant in the mobile industry, released iPhone, a very innovative smart phone, in 2007, and after one year, the market share of the iPhone series increased rapidly. In 2011, Apple is already far better than Nokia in the industry of smart phones in terms of whether product profitability or market capitalization. This study was aimed at the development of respectively Nokia and Apple between 2007 and 2011 in hopes of understanding the development of the innovative strategies and product innovation. Furthermore, an innovative model was employed to classify the two companies’ innovation categories developed between 2007 and 2011 in order to find out the strategic and product applications of the two companies in business innovation as well as the influence on the companies in terms of the development in the mobile industry. Through the case study method and historical review, the study found that: 1. The innovative model could affect the development of the company. 2. The market share does not guarantee the company's profit. 3. Innovation needs to integrate the related strategy of the company. That will demonstrate the value of innovation. Finally, a great number of innovation evaluation models and theories were synthesized, and the Innovative Atom Value Evaluation Model, a new model concept, was established accordingly to verify the new model in this study. Keywords: breakthrough innovation, innovation strategy, product innovation, smart phones, Nokia, Apple.