Constructing the hierarchical service system of wellness SPA tourism－The case study of SPA hot spring hotel

• Main Authors: Chang, Feng-Hsiang, 張鳳祥
• Other Authors: Chen, Kaung-Hwa
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/10659091314280442725

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 100 === This study invites 13 senior managers and consultants of domestic hot spring hotels with in-depth face-to-face interviews to explore key service items of the senior wellness tourism market and, furthermore, to construct the hierarchical service system of spa wellness tourism. Subsequently, based on this service system to construct key service items in questionnaire for SPA hot spring hotels. The target objects of surveying are tourists over 50 years old interviewed at New Beitou, Wulai, Kukuan, Guanziling, and Chihpen Hot Spring areas in Taiwan. The study applies Aiken content validity coefficient and the homogeneity reliability coefficient for assuring appropriateness of the questionnaire items and finally, with verbal evaluation by applying aggregation function to calculate the percentage of each key service item for recognizing its importance. The results of this study are as follows: (1) Senior market in wellness tourism has a great potential for future development, but still underdeveloped. (2) Key services should include “personnel service”, “environment”, “healthy meals”, “enhanced health measures”, “unique experience of tourism resources”, and “learning mind”. (3) Seniors and prospective seniors are almost unanimous in their view of the various key services, and there is no significant difference between men and women. (4) Suggest that Hot Spring SPA hotel industry needs to pay attention to strengthen its “clean and sanitary bathing environment”, “secure SPA facilities” and “parent-child family activities” services.