The Influence of Factors on Consumer’s Extension Attitude - Involvement and Consumer Innovativeness as Moderators
碩士 === 國立高雄應用科技大學 === 企業管理系 === 100 === According to the past literature about the extension attitude, we found that most of the research directly has explored the influence of perceived quality of parent brand and perceived tie on extension attitude. Few studies have explored whether these factors...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58435689056211059961 |