| Summary: | 碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 100 === ABSTRACT
As the global environment and climate are changing and the prices of oil and electricity are both increasingly rising, the green solar energy bring various functions for human life and more new business opportunities for promoting industrial development. The solar energy is considered as inexhaustible and clean energy. It is expected to develop small mobile solar generators through the research and technology development. In the future, the product promotional pathways, not only be measured in functionality, price, and quality, but also in product environmental aspects in terms of the compliance with various international carbon reduction strategies. Therefore, our government has also formulated the “new energy policy”.
This study aims to discuss the integrating of solar energy in camping lighting equipment. The Porter’s five forces analysis and SWOT are used for the development of product strategies to understand the life cycle of product, and assess the future market demand. Furthermore, through the suggestions of the nine men scholars and consumer behavior analyses, an in-depth research on the functional requirements of the integrated products is conducted. Finally, the study also estimates the future development of the whole industry.
On Findings Side: we have to create own brand and improve R & D technology for this newly developed products. On Practices Application Side: the Academic theory and practical products have to be combined and play the affect. This product is conceived because of the disaster, the practicablity on market is uncertain, so we take the measures like “wade across the stream by feeling the way”, and expect the product can be contributed in the actual use.
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