| Summary: | 碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 100 === Competition in the motorcycle industry has greatly intensified because of globalization trends and open market. K Corporation believes that the optimal way to maintain its competitive edge in market is to integrate the business process of the distribution channel service and to increase the corporate efficiency. In order to reach this goal, the only one marketing tactic is a positive attitude towards integration the channel distributors in collaborative commerce. In this study, K Corporation is the leading role of this project. It integrates all the marketing business processes of the channel distributors, thereby enhancing the ability to share information and quick response to customer needs, improving customer service quality satisfaction, promoting distributors' loyalty and maintaining brand's competitiveness. This case study not only focuses emphasis on system construction, process reegineering, powerful computer operation and also spends more resources on 2C-Communication and Collaboration. The collaborative commerce platform, forging strategic alliances between different businesses, provides and exchanges the following types of information for partners: messages, customers, stocks, repairs, services, etc. This allows for a great deal of synergistic effect on marketing. The collaborative commerce platform is a value added system that integrates all the partners' business processes and transforms the mass data into real-time operating information. For those organizations that are planning to implement collaborative commerce, this case study provides a useful reference to help in achieving these objectives.
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