| Summary: | 碩士 === 開南大學 === 資訊及電子商務學系 === 100 === The primary object of this study was to extend the TAM model to investigate the users’ behavioral intention towards adopting a NFC mobile payment service. The system quality and convenience had been incorporated as antecedents to the salient beliefs (perceived ease of use and perceived usefulness), in addition, three additional constructs, i.e. perceived security, social influence, and compatibility had been added to the TAM model to investigate the users’ behavioral intention towards adopting a NFC mobile payment service. An empirical study was conducted to test the research model. The analysis results showed that convenience and system quality had a positive effect on perceived ease of use and perceived usefulness, which was in turns affects user behavioral intention towards adopting a NFC mobile payment service. Compatibility, social influence, perceived security, perceived ease of use, and perceived usefulness had been found to have a significantly positive effect on user intention towards using NFC mobile payment.
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