| Summary: | 碩士 === 開南大學 === 觀光與餐飲旅館學系 === 100 === The purpose of this study is to explore the influences of the three aspects, local residents’ attitude, local attachment, and community involvement, on developing local festival events. The range for sampling covers the 76 villages in Tauyuan City. According to demographic statistics in December, 2011 provided by the Tauyuan City Household Registration Office, there were 147001 households. The sample size required for the proportional sampling method was first calculated, than 503 questionnaires were distributed according to the random sampling method. A total of 468 questionnaires were retrieved, among which 449 were valid. The statistic software used for data analyses included SPSS 15 and AMOS 5.0. The results were interpreted and the conclusions of this study were summarized.
According to the results of the empirical study, the overall credibility of local attachment, community involvement, and local residents' attitude with respect to developing local festival events were between 0.940 and 0.961. The credibility was good. According to the overall correlation analyses, local attachment, community involvement, and local residents' attitude were all positively related to developing local festival events. In the regression model, local attachment, community involvement, and local residents' attitude could all positively predict development of local festival events. Generally speaking, local residents' attitude toward developing local festival events was that it helps to improve the reputation of Tauyuan City and add more features to the city, increasing people's artistic and cultural accomplishments and understanding of customs and traditions, and urging residents to participate in diversified cultural activities. Thus, developing local festival events with unique features helps to improve the reputation of Tauyuan City and residents' involvement in activities. However, local residents thought that the government should be more aggressive in holding festival events.
Based on the 6 research hypotheses, the following conclusions were made:
1.Local residents’ place attachment had a significant influence on community involvement.
2.Local residents’ place attachment had a significant influence on residents’ attitude.
3.Local residents’ community involvement had a significant influence on residents’ attitude.
4.Local residents’ attitude toward local festival events had a significant influence on development of local festival events.
5.Local residents’ place attachment had a significant influence on development of local festival events.
6.Local residents’ community involvement had a significant influence on development of local festival events.
|
|---|
