| Summary: | 碩士 === 開南大學 === 資訊學院碩士在職專班 === 100 === In order to improve the quality of the trip, lower its uncertainty and to choose the right destination, accommodation and transportation options, leisure tourists often conduct information search. Tourism and hospitality products are often viewed as intangible, high involvement, high risk and experience products. Few researchers investigate whether Internet search has affected the applicability of search/experience attribute taxonomy over a range of tourism and hospitality products. For this issue, this research considered six types of tourism and hospitality products: accommodation, air transport, ground transport, package tour, destination and travel insurance. This research confirmed that Internet is already an important information source. It is also a well-regarded sales channel. This research further confirmed that Internet can generally convert the experience attributes of tourism and hospitality products into search attributes, but with varying degree. Big Five personality traits have often been used to assess the personality of individuals. However, there is few studies that consider how personality of tourism information consumers affect their view on pre-trip and on-site tourism information sources as well as post-trip feedback channels. This research found that personality affects how tourism information consumers view these sources and channels.
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