A MCDM Approach To Real Estate Brokerage Service Quality Analysis
碩士 === 開南大學 === 財務金融學系 === 100 === This paper utilizes decision making trial and evaluation laboratory (DEMATEL) in multiple criteria decision making (MCDM) to explore the interrelationship of real estate brokerage service quality. The empirical findings discover that the criteria of real estate bro...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35248314050305807480 |
| Summary: | 碩士 === 開南大學 === 財務金融學系 === 100 === This paper utilizes decision making trial and evaluation laboratory (DEMATEL) in multiple criteria decision making (MCDM) to explore the interrelationship of real estate brokerage service quality. The empirical findings discover that the criteria of real estate brokerage service quality possessed a self-effect relationship based on DEMATEL. According to the influential network relation map (INRM), the dimension that decision-makers should improve first is empathy for enhancing the performance of real estate brokerage service quality effectively. The corporations and staffs of real estate brokerage are suggested to comprehend and contend the customers’ needs, consider the benefits of customers as the first priority, and provide customers with services when they are available for improving the performances of real estate brokerage. This research can provide the decision-makers of real estate brokerage with a valuable decision model to improve their service quality.
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