The Influence Of Heavy Motorcycles Recreation Specialization And Product Involvement

• Main Authors: Huang, Chiwei, 黃啟瑋
• Other Authors: Wang, Chihyu
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/53698810551489008494

碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === In the past, the Specialized research recreation has been research that are biking, hiking, and fishing, etc., But there are few people research the situation in heavy locomotives recreation specialization affect and participate in leisure, But there are few people research the situation in heavy locomotives recreation specialization affect and participate in leisure, and research products involved in the degree of differences. The major of the investigative is that explore leisure participation and the relationship between the degree of involvement with the product in the motorcycle recreation specialization. In this investigative, choose someone has the large motorcyclist driver's license to completing the questionnaires. There are 330 questionnaires papers to allot, and finally there are 307 questionnaires papers had been retrieve and used the questionnaires papers to find the specialized recreation, leisure participation and product involvement Level scale, through the reliability analysis, factor analysis, descriptive statistics, Pearson correlation coefficients and hierarchical regression analysis to analyze