Applying The Para-social Presence Theory To Develop And Examine The Network Advertisement Value Model
碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === With the proliferation of the Internet, it makes advertisement diversely and virtualization. Comparing to traditional advertising, network advertisement is a more interactive and anthropomorphic way to communicate with consumers. Therefore, the design of the ne...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60004512885023324744 |