The Study Of Factors Affecting To Trust Of Online Shopping In Vietnam

• Main Author: Bui Tuan Hoa
• Other Authors: Hsiao, Hongking
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/16761621442524477047

碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === With the development of IT industry, the merchant is changing from the traditional to electronic purchase, from real to virtual interaction. In electronic environment, the buyer can look more products, decrease time to select their required goods, compare price easier, and many different advantages. However, so much and diversity information make the buyer puzzle for selecting and buying decision. Besides, buyers don’t have chance to touch or sense the good or services directly, they only base on their image indirectly by text, clips and picture on the selling web. The buyers have tend select the products, websites that they trust. In this research, we study to find the critical affecting to trust in online shopping in Vietnam, an emerging economy with population around 90millions, where is forecasted to rise development of ecommerce. After that we try to study how they impacts to perceived trust and sketch a model of their relationship of our observation.